Digital banking built around your members

At Fintilect, we understand the unique and valuable proposition offered by building societies across the UK.

With Fintilect, societies can offer their members something new – better, more engaging financial services that provide uniquely tailored, more personalized experiences, delivered at just the right time.

(Scroll down to meet Sally…)

What makes her so special?

Sally appears to be ordinary, at least that is how her banking provider sees her.

She lives in an ordinary town and has an ordinary degree from an ordinary university. She rents an ordinary flat and has an ordinary job.

So, her banking provider gives her an ordinary banking service, just like everybody else.

A Generation Z woman walking down a busy street.

But she isn’t just like everybody else

Sally wants to save money but doesn’t think she earns enough to bother.
She wants to get on the property ladder but thinks she never will.
She helps to look after an aging family member who worries if they have enough money for more care later on.
She is positive about the future but would like to help those around her less fortunate.
She cycles to work, plays the piano and goes climbing with friends at the weekend whenever she can.

Sally had a good student bank account whilst at university, but now she is working there is little about her accounts that do anything to help with her growing financial anxiety and slowly diminishing aspirations for the future.

Nearly 70% of Gen Z do not feel financially secure, and over half are very worried about not having enough money.

Two in five Gen Z are stressed and worried about making the wrong choices with their finances.

Sally is one of these Gen Z.

How building societies can help people like Sally

Economics, banking and finances are not her strong point. She budgets carefully but didn’t maximise her savings. She didn’t know where to go to get solid, reliable financial help.

But Sally has just become a member of a building society. They spoke to her anxiety as a Gen Z, showing they understand and can be trusted to help.

Rather than saving monthly like traditional savers, Sally puts money into her new savings account ad-hoc, at least once a week if she can, but smaller amounts that she is more comfortable with. She is given immediate, reassuring feedback of the progress being made.

Sally uses their digital channel to save and see progress, but their branch to talk through her plans. She monitors savings goals in her app, and IMs about a new regular saver product promoted to her that may help grow a deposit for the future.

The Society stays in regular contact through the digital channel, speaking her language, referencing her lifestyle and offering solutions for her financial wellbeing that resonate with her needs.

It turns out that Sally is an individual with her own specific financial needs.

Just like everybody else.

Supporting Financial Wellness

Everyone is an individual, with specific needs, lifestyle choices and life ambitions. Financial anxiety is on the rise, particularly within the younger generation.

To counter this and adapt, building societies need to empathise with their members. A society that still relies on a one-size-fits-all approach is setting themselves up to fail in today’s digital age.

Digital empathy, as it has become to be known, is the ability to comprehend and share sentiment in a digital setting, and to use these capabilities to enhance the user experience.

Using data-driven insights collected, analysed, micro-segmented and processed by Fintilect’s personalisation engine, building societies can create digital empathy with their members and engage digitally in ways that speak to their specific needs.

Communicating in this way, societies are more likely to trigger a positive response from their members, increasing loyalty and generating new relationships with the next generation of savers.

Learn more about financial wellness

Smartphone with pie chart and graph projecting from the surface.

“You can adopt our data insights personalisation engine to work seamlessly with your own digital banking platform.”

With Fintilect, you can:

deliver a more engaging experience to your members, offering a variety of touchpoints that seamlessly connect
provide services that help members be in tune with their savings
lower your members’ financial anxiety and help them achieve their goals
welcome a new generation of savers.

You can adopt our data insights personalisation engine to work seamlessly with your own digital banking platform, or we can implement our cloud-based digital banking engagement platform to deliver end-to-end, hyper-personalised customer experiences.

Help your members achieve better financial wellness and prosperity, with Fintilect.

Get in touch and find out more Get in touch